Based on our breadth of experience and extensive resources, AGON provides a range of solutions to meet any hospitality-related issue. Some include: MERGERS AND ACQUISITIONS Whether clients are seeking to purchase a new or existing property or to dispose of some or all of their hotel assets, understanding the potential for profit maximization is key to the transaction. We act as advisor and owner's representative for these clients by offering an understanding of market conditions and an expert analysis of the property's operating results to identify risks and opportunities. Specifically, our services include: Sourcing and selection of investment opportunities Valuation of assets Negotiations: purchase, sale, and management contracts Due diligence Sourcing and short-listing of management company Owner's representation after completion STUDIES AND RESEARCH SERVICES We offer objective and expert studies, reviews, and research for the hospitality industry. Projects include: Salary review studies Tourism industry studies LITIGATION SUPPORT With hotel projects, often come intricate business contracts and complicated legal issues. The resolution of such issues may require the expert opinion from the hotel industry about what is "market". With our credible years of strong experience, AGON has acted in high-profile cases, providing expert witness reports and testifying in high court about hotel operations and building design, helping our clients develop strong cases in their high-valued court settlements. MARKETING SOLUTIONS It's not enough to have a good marketing strategy. To grow incremental revenue, it is essential that this strategy is also technology-driven and maximizing distribution channels to their fullest potential. We provide a critical analysis of a hotel's marketing strategy, benchmarking it against industry and competitive practices. We identify the gaps in a hotel's market positioning, providing solutions that increase sales.